Associate Director, Digital Marketing

Passion. Purpose. Impact.  CJP is one of Boston's oldest and most respected philanthropic organizations and we are currently seeking an Associate Director, Digital Marketing.

The Associate Director, Digital Marketing will support the strategy marketing group in development of marketing campaigns and support the digital marketing team on the execution, optimization, and measurement of the campaigns. This position requires a proactive, strategic thinker who can use their digital expertise to work across multiple groups within the organization to deepen and expand digital connections with donors and community members

As a leader on the Digital Strategy and Growth team and an integral member of the overall marketing team the Associate Director of Digital Marketing will be the primary owner of CJP’s digital marketing channels including email, social promotion, search and display/video.  They will be working with the analytics and digital production teams on Google Analytics and Google Tag management set up, optimization and deployment.  

Primary Responsibilities:

• Owner of Google AdWords account and partnerships.  Responsible for budget planning, management, and campaign optimizations, including supporting the build and execution of search campaigns

• Owner of Meta (Facebook) Business account, responsible for strategy campaign/program development, budget, optimization for social media strategy (paid and organic) 

• Management and development of the digital marketing team, including annual goal setting

• Serve as the representative from the Digital Strategy and Growth team in weekly project strategy meetings and provide staffing assignments for projects

• Work cross-functionally within the Marketing department on development of new process around strategy, development and execution of digital projects & programs